Case Studies

Many companies have already begun implementing XR solutions, and they are seeing impressive results. Here are a few examples:

  • Jaguar Land Rover has eliminated their need for a physical wind tunnel by incorporating VR in vehicle design and development. They are also using it for marketing. (Gary Radburn, Dell)
  • Lee Company (building systems) saves on labor and travel for technicians and estimates a return of $20 for every $1 invested in AR. (Harvard Business Review, November-December 2017, p. 6)
  • Xerox connected field technicians with remote experts and saw a 67% increase in first-time fix rates and 20% improvement in efficiency, in addition to saving time resolving problems. (Harvard Business Review, November-December 2017, p. 10)
  • Ford brings engineers together to collaborate from remote locations on life-sized holograms of cars, which they can enter, allowing them to change location of components and controls, for example, before a prototype is built. (Elizabeth Baron, Ford, VRX SF, December 2017)
  • View Dynamic Glass saw a 20% increase in conference booth (AIA) traffic after adopting VR for marketing. VR is #2 among reasons for follow-up meeting/call; #1 was that people were actually looking for the VDG product. (Jaime Salinas, View Dynamic Glass, VRX SF, December 2017)
  • Coca-Cola Germany increased sales of its beverage coolers by showing store owners how the coolers would look in their stores using augmented reality. (Augment brochure; AWE Berlin 2016)
  • Boeing trainees using AR to assemble aircraft wing section completed the work in 35% less time than those trained traditionally. Number of trainees who got it right the first time increased by 90%. (Harvard Business Review, November-December 2017, p. 5)
  • Walmart partnered with StriVR on employee training and found that “Real-time data collection and analytics lead to adaptive training, predictive and prescriptive insights, and better employee performance.” (Derek Belch, STRIVR, VRX SF, December 2017)

Ride the XR wave! Contact us to see how XR can increase productivity, streamline processes, and save money for your company.