XR is a term that encompasses a spectrum of tools–virtual reality, augmented reality, mixed reality, and 360-degree video–that have applications across a wide range of industries and business functions.
Virtual Reality (VR) is a digitally created environment that is accessed via a headset that occludes the real world and in which the viewer is fully immersed. Because the environment is completely artificial, it allows for manipulation and interaction.
Augmented Reality (AR) overlays digital images and information on top of the real world and can be accessed via smart phone, tablet, or smart glasses.
Mixed Reality (MR) refers to a version of augmented reality in which digital augmentations are tied to and interact with the real world, as well as to devices that combine virtual and augmented reality capabilities.
360-Degree Video captures footage in all directions, so when it is watched in a VR headset the viewer is immersed in the environment and can look up, down, and all around at the scene. 360 video can also be viewed on a smart phone, tablet, or computer, though the immersive effect is lost in those cases.